> In the case of Justin.tv, pivoting to serve video gamers was the right move. Our video game broadcasters always represented a small but consistent group of us

> In the case of Justin.tv, pivoting to serve video gamers was the right move. Our video game broadcasters always represented a small but consistent group of users. It tooks us 4-5 years to realize how important they were. Serving them didn’t change the costs of the business too much: our major costs were salaries and bandwidth and we didn’t care what video was being streamed as long as people were watching and chatting. Also it opened up monetization avenues that were very interesting: online video advertisers would prefer to advertise against video gameplay than general UGC content. It also happens that UGC pertaining to video games is a huge category of content on YT and represents a very lucrative audience (25 year old males with disposable income): http://www.tubefilter.com/2014/12/19/15-percent-youtube-videos-video-game/ http://www.tubefilter.com/2014/12/19/15-percent-youtube-vide...