This is great advice, but when a customer is asking for something already on your roadmap, or fits with your product vision, then it can provide an opportunity

This is great advice, but when a customer is asking for something already on your roadmap, or fits with your product vision, then it can provide an opportunity where a feature can close new business and add equity to the business overall. At Cronitor, we call this technique the JIT Startup[0]. There are dozens of instances where we've delayed writing code for something until it's actually requested, from boilerplate like PDF invoices to product features like being able to tag something in the UI. We always planned to build them, but working on these things (tertiary to your product) before anybody has even asked for it is a low-leverage use of you time. [0] https://blog.cronitor.io/the-jit-startup-bb1a13381b0#.2w5dvo4jg https://blog.cronitor.io/the-jit-startup-bb1a13381b0#.2w5dvo...