I had to do an international marketing plan for a local business in one of my marketing classes in school, and the local startup my group chose did exactly this

I had to do an international marketing plan for a local business in one of my marketing classes in school, and the local startup my group chose did exactly this. Their products were so spread out across so many different industries, there was no telling where their focus was. They were also into consulting, so whatever product they thought up for one customer, they started advertising on their website as a finished product. The product we were focusing on exporting to another country had 1 customer...the one that commissioned the product. We actually didn't learn that until halfway into the project, but by that point, we were already leaning towards suggesting that they forget about exporting any product overseas and focus on getting more business in our area.