Many no-fee listings aren't really no-fee. It's just that the fee is baked into the rent. I found this out when scoping out places with Nooklyn, a Brooklyn-base

Many no-fee listings aren't really no-fee. It's just that the fee is baked into the rent. I found this out when scoping out places with Nooklyn, a Brooklyn-based broker. The landlord in one instance revealed a rent that was a good deal lower than the one quoted by Nooklyn. Of course, you're rarely able to bypass the broker in this manner.