3 ms·
Sequential A/B testing at Optimizely
- kalu 10y agoSeems more natural to take Evan Miller's approach and use the random variable defined by the difference in conversion counts between the treatment and control populations. See: http://www.evanmiller.org/sequential-ab-testing.html http://www.evanmiller.org/sequential-ab-testing.html I could be wrong though, I only skimmed the paper.