The goal isn't to switch ends with the guy holding the "clean" end, it is to find all the other people who are sick of getting the shitty end of the stick, and

The goal isn't to switch ends with the guy holding the "clean" end, it is to find all the other people who are sick of getting the shitty end of the stick, and then provide good service to them. Pretty soon the guy offering the shitty end will wonder where all his consumers[1] went. [1] I hate that term. It invariably is a signal that whatever is being offered is shitty.