I don't see how Google Search and Gmail (the 2 core products) are playful. The search is also non-personal, non-programmable, non-restful and to most people it'

I don't see how Google Search and Gmail (the 2 core products) are playful. The search is also non-personal, non-programmable, non-restful and to most people it's just the search that works. Gmail is non-clean.