A good read also would be Let My People Go Surfing[0], which explains a little bit more of the philosophy of the company and decisions like this, as well as why

A good read also would be Let My People Go Surfing[0], which explains a little bit more of the philosophy of the company and decisions like this, as well as why they decided to try to run their business in a sustainable way. The founder of the company really didn't have a goal to dominate the market he was in, he just wanted to sell some items to fund what he really enjoyed doing. It would be a good read for this crowd. [0] http://www.patagonia.com/let-my-people-go-surfing.html http://www.patagonia.com/let-my-people-go-surfing.html