From what I can see, AMP is really less about "here's some cool new tech", and more "here's a buzzword and some conventions" to encourage sites to write lighter

From what I can see, AMP is really less about "here's some cool new tech", and more "here's a buzzword and some conventions" to encourage sites to write lighter-weight, better designed web pages (or versions of web pages). It seems like a sugar-coating over the "use modern HTML and make less bloated pages" pill.