4 ms·

Did you really say a good product will sell itself? Generally this is not true, especially for enterprise solutions. But, I'm happy to be proven false if you

• wexcely 10y ago
  It's hard for any product to sell itself, especially in a crowded Market. I believe good product is easier to sell.
• yannyu 10y ago
  It's unfortunate he used those exact words, but you're also leaving out the greater context: "A good product will sell itself without spending the billions on marketing. It’s so amazing that a startup that has not even spent ₦100,000 on marketing came for an investors meeting and was asking for ₦100 million to be spent on marketing for a 4-month duration." His point is referring to these startups coming in asking for huge amounts of money without having spent even a small amount already. It doesn't make sense for an investor to put in $10 million if you haven't even put in $10 thousand.
  • pejrich 10y ago
    > It doesn't make sense for an investor to put in $10 million if you haven't even put in $10 thousand. That's not always the case, and it depends on the situation. If a startup founder is working for no salary and focusing fulltime on the startup, then money might be better in their pocket, than in the company. $10k could by the founder 6months working at the company. Sweat equity and opportunity cost are also important to consider. Just because a founder hasn't put up cash, doesn't mean they aren't also committed and taking a risk.