>[Citation needed] As I stated I am working with them, so I have some non-public information regarding specific store numbers which I can't disclose under NDA,

>[Citation needed] As I stated I am working with them, so I have some non-public information regarding specific store numbers which I can't disclose under NDA, sorry. However, here is some public data, the average WM shopper is a 50 year old white women with a household income of $53,125. [1] Another article showing 10% of WM shoppers make $75k-$99k and 15% of WM shoppers making $100K+, though this is based on a survey of 4,000 shoppers, so I don't know how accurate this data really is. [2] You can find other odd facts about their demographics floating around, such as a greater percentage of $100k-$150k households shop at WM than percentage of <$15k households. [3] 100,000,000 customers/week is obviously a ridiculous amount of people and reflects a giant cross section of society. Annually 80% of American shoppers will shop at WM at least once this year, see [3]. Anecdotally, I would say the newer model Walmart Neighborhood Markets are nice and clean, and I would say on par with groceries such as Publix, Meijer and Kroger. [1] http://www.businessinsider.com/meet-the-average-wal-mart-shopper-2014-9 http://www.businessinsider.com/meet-the-average-wal-mart-sho... [2] http://www.businesspundit.com/heres-a-breakdown-of-walmart-shoppers-by-demographic/ http://www.businesspundit.com/heres-a-breakdown-of-walmart-s... [3] http://brandongaille.com/41-interesting-walmart-shopper-demographics/ http://brandongaille.com/41-interesting-walmart-shopper-demo...