It's not true that you need bad content for advertising to work. You just need advertising that's better than the content. I watch Superbowl ads willingly, and

It's not true that you need bad content for advertising to work. You just need advertising that's better than the content. I watch Superbowl ads willingly, and I read basically every ad in WIRED that doesn't look crappily designed. That said, it's hard to make content more important than my friends...