While I think that your description is a bit hard to understand you are on to the right thing. It is basically all about the relatively new discipline of behav

While I think that your description is a bit hard to understand you are on to the right thing. It is basically all about the relatively new discipline of behavioral economics. If you have 45 minutes to spare you should watch Daniel Kahneman's nobel prize lecture on the subject here: http://nobelprize.org/nobel_prizes/economics/laureates/2002/kahneman-lecture.html http://nobelprize.org/nobel_prizes/economics/laureates/2002/... Definitely worth the time...