This guy is a good example of a club. He is more akin in building a group of followers that like the same games. He even has a site dedicated in building this c

This guy is a good example of a club. He is more akin in building a group of followers that like the same games. He even has a site dedicated in building this community. his stream is basically what facilitates a common identity. The best way to think of it is paying to be a member of a private club to meet people to game with.