It frankly wouldn't surprise me if they made a move for "suggesting" publishers allow their article to be displayed in full in the SERPs/Google News while givin

It frankly wouldn't surprise me if they made a move for "suggesting" publishers allow their article to be displayed in full in the SERPs/Google News while giving a cut of related AdSense revenue ala FB Instant ours fully own the experience, could curate the feed to maximize earnings, provide a significantly less bloated experience, and gain even more of an advantage in the SSP space to strengthen the moat for DoubleClick.