I think you've hit the nail on the head here. It is an interesting race to the middle and either way consumers stand to win from it. This is exactly the kind

I think you've hit the nail on the head here. It is an interesting race to the middle and either way consumers stand to win from it. This is exactly the kind of situation that I think typifies the positive aspects of capitalism. You have two companies that each have one half the piece of a puzzle and are furiously trying to compete against each other to produce the other piece. We will see a lot of different techniques tried and that could potentially lead to a lot of tangential benefits to the economy along the way.