Twitch is really a phenomenon. It provides incredibly well targeted marketing to a very large demographic (gamers) and has an amazingly good public reputation b

Twitch is really a phenomenon. It provides incredibly well targeted marketing to a very large demographic (gamers) and has an amazingly good public reputation because it compensates content producers extremely well by granting them free access to a large number of revenue streams that were previously unavailable. Personally I enjoy playing competitive Overwatch and learn a lot of technical skills from watching some of the better players who stream on Twitch. I happily turn off ad block whenever I do this because I think the players deserve it. On a psychological level I think twitch appeals to the masses because it offers a social interaction that is missing for many gamers.