BUT what about the psychological value of _feeling_ like you're getting a deal, even if you aren't actually getting one? E.g. People from this research actuall

BUT what about the psychological value of _feeling_ like you're getting a deal, even if you aren't actually getting one? E.g. People from this research actually experience more pleasure when they believe a wine is expensive: http://time.com/money/3846874/expensive-price-tag-cheap-wine-brain-placebo-effect/ http://time.com/money/3846874/expensive-price-tag-cheap-wine... > “Expectations truly influence neurobiological responses,” write the authors.