Beginning with "What" and "How" is not an effective methodology - I recommend Simon Sinek's philosophy https://www.startwithwhy.com https://www.startwithwhy.co

Beginning with "What" and "How" is not an effective methodology - I recommend Simon Sinek's philosophy https://www.startwithwhy.com https://www.startwithwhy.com - Here's Steve Jobs on marketing Apple's core values https://www.youtube.com/watch?v=keCwRdbwNQY https://www.youtube.com/watch?v=keCwRdbwNQY It's your beliefs/values that connect and inspire people. Perhaps, pitching is an exception... but, until I learn differently, I respectfully disagree with the advice in the post.