Maybe you don't have to hit all the numbers to make things work. I see Google as hitting numbers 1, 2, 3, 4, 6, 8, 9, and maybe even 10. Actually, Google has

Maybe you don't have to hit all the numbers to make things work. I see Google as hitting numbers 1, 2, 3, 4, 6, 8, 9, and maybe even 10. Actually, Google has APIs, so it is programmable. Just thing of the useful or playful mashups people have created with the maps API. Amazon might not be "playful" on it's own, but comments like the first one one this item add to the fun: http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/dp/B002HJ377A http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/dp/B0... I look at Etsy as an example of a site that tries to hit all 10. Their API isn't read/write yet, so maybe it isn't fully programmable.