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google sell advertisement, not email accounts google sell advertisement, not end user applications google sell advertisement and to do so they attrack the audie
by systems 19y ago
google sell advertisement, not email accounts
google sell advertisement, not end user applications
google sell advertisement and to do so they attrack the audience by offering free things ... the idea itself it very simple, the brilliant thing is, google kept the audience hooked
google's ecommerce model is a by the book case, offer free content and services and sell ads
moral is, google didnt start by, we will offer this for free and they will come, they must have started by we wonna sell ads on the web, how can we make ppl come
if they do it any other way they will eventually vanish
- randomhack 19y agowell .. actually the opposite. google didnt start with the concept of ads at all. they started out by offering free search. ads were nowhere in their initial plans. it was later they discovered that ads actually helped them make money.
- systems 19y agoin that case, they didnt have a business model, they just got lucky! if this is what you want to believe, fine, but there are those fields called strategic management, marketing and economics, where people study and discuss how you can make a real plan to make real money, and believe it or not it works, and many many companies survived thanks to those reasearches from those fields, and many many companies failed for ignoring those exact things and in business just like in development, implementing is way harder than knowing, so just because you know whats right, doesnt mean you can do whats right
- neilk 19y agohow is goggle formed how goggle get advertisemnet
- t0pj 19y agoIn a fuzzy little nutshell, they attempted to sell their product (PageRank algorithm) to the search companies of the day but got no takers. After "failing" to cash out, they took their confidence in what they had and built it into a public service. Initially, I think they were dead set on not subsidizing their site with advertisements and were definitely not thinking of doing subscriptions or anything of that sort. In the end, I guess they simply weighed the alternatives (i.e. closing the doors and finishing their PHD studies) and figured that instituting any sort of sustainable business model is not so evil after all. Good for them (and us). :)