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How Top B2B startups are creating case studies to turn leads into customers

• et-al 10y ago
  Maybe I misinterpreted the title, but I thought this was going to be an article about the rise of case studies. Instead, this is a marketer's post (case study..) on how to better package them. Also, if you happen to work for Sketchdeck, some transparency there would be nice. Your story history is full of Sketchdeck submissions.
  • throw_away_777 10y ago
    I also misinterpreted the title
• dmgrow 10y ago
  Shocking to see this at the top of Hacker News.
  • blahi 10y ago
    It's obvious that there is shilling in the comments which makes it pretty much guaranteed that this submission was brigaded.
  • Aaronontheweb 10y ago
    I run a B2B startup and found this to be helpful; it's a marketing / sales area I don't know much about and know I could be doing better.
• HackerGarth 10y ago
  Really appreciate the in-depth dissection of actual case studies. Surprised to learn of the lack of CTA..."
  • et-al 10y ago
    cough.. https://news.ycombinator.com/submitted?id=HackerGarth https://news.ycombinator.com/submitted?id=HackerGarth
    • ben_jones 10y ago
      The interesting part is that all of those submissions received only one or two points while this one is at 35 and counting..
      • eli 10y ago
        That's pretty typical pattern for submissions on all topics. Lots of luck involved.
• pat_space 10y ago
  wow, hn should bill the submitter for each clickthrough on this one