The New York Times seems to do this: http://www.niemanlab.org/2015/03/an-ad-blocker-for-tragedies-how-news-sites-handle-content-around-sensitive-stories/ http:

The New York Times seems to do this: http://www.niemanlab.org/2015/03/an-ad-blocker-for-tragedies-how-news-sites-handle-content-around-sensitive-stories/ http://www.niemanlab.org/2015/03/an-ad-blocker-for-tragedies... If a story is marked as sensitive, an option is set and ads aren't shown on it. The Guardian has this too. And I've done this on a few sites I've worked with as well.