3 ms·

Any reason you couldn't still use an ad-blocking extension or proxy for AMP pages? If anything it should make it even easier, since there are standardized tags

• barrkel 10y ago
  I haven't examined the technical details very deeply, but from what I understand it's the content producer that has to use specific tags. What Google does to produce a page served up to the end user is then up to them. By intermediating the experience, they have a lot of control over the output, and they can integrate it with the rationale of making everything faster (and integration is exactly what would make it faster, make no mistake - all the ads, third party DOM elements, trackers, etc. not being integrated, and being dynamically constructed instead, is what makes modern news sites especially slow). In extremis, they could do what Opera Mobile used to do, and supply a pre-rendered image to the end user. I don't think they'll do that (it wouldn't be very trackable, for one), but it's possible.