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Jason Fried (37signals) LIVE interview on Mixergy, 11AM PST

33 points by covercash 17y ago

elramirez 17y ago
ask your questions either live or at foundersmix.com (tag it jason-fried) mixergy.com/live
shafqat 17y ago
Question: Does 37signals buy traffic/Adwords? Has that ever been part of the use acquisition strategy?
- staunch 17y ago
  I can (kind of) answer that question, with one Google search for "Basecamp" Collaborate With Basecamp The Original w/ Over 3,000,000 Users. Free Trial 30-Second Signup. www.basecamphq.com
  - jsb 17y ago
    True, but 37signals also offers an affiliate program, so it's possible that ad was created by an affiliate member. I don't have a link handy, but I remember when they reported early results of the affiliate program they specifically mentioned people finding success with search engine marketing.
  - jasonfried 17y ago
    We experiment with adwords from time to time, but most of the ads you'll see are run by affiliates. In general Adwords has never paid off for us.
    - deleted 17y ago
      [deleted]
Tawheed 17y ago
I think Andrew is getting better and better at asking the hard question and persisting til an answer comes. Keep it up!
- AndrewWarner 17y ago
  Thanks. The feedback on HN and in private email has helped.
revorad 17y ago
The single best message from the interview: Simple things done well.
AndrewWarner 17y ago
I'll edit and post this tomorrow (Wed, March 31). He's a great interviewee. What I'm finding is that entrepreneurs who write frequently make the best guests because they know what they believe and they know how to express it.
- seiji 17y ago
  Maybe they just have pre-defined talking points they can regurgitate so they don't need to spend much time thinking on camera?
  - generalk 17y ago
    Why's that sound so negative? I mean, if part of your business is slating yourself as "the guys that do X" then you'd probably have your talking points about X down pat.
  - staunch 17y ago
    You make it sound bad, but you're describing what any expert does. Anyone who spends years studying something can give you all sorts of information off the top of their head.

33 points by covercash 17y ago

elramirez 17y ago

ask your questions either live or at foundersmix.com (tag it jason-fried) mixergy.com/live

shafqat 17y ago

Question: Does 37signals buy traffic/Adwords? Has that ever been part of the use acquisition strategy?

staunch 17y ago
I can (kind of) answer that question, with one Google search for "Basecamp" Collaborate With Basecamp The Original w/ Over 3,000,000 Users. Free Trial 30-Second Signup. www.basecamphq.com
- jsb 17y ago
  True, but 37signals also offers an affiliate program, so it's possible that ad was created by an affiliate member. I don't have a link handy, but I remember when they reported early results of the affiliate program they specifically mentioned people finding success with search engine marketing.
- jasonfried 17y ago
  We experiment with adwords from time to time, but most of the ads you'll see are run by affiliates. In general Adwords has never paid off for us.
  - deleted 17y ago
    [deleted]

Tawheed 17y ago

I think Andrew is getting better and better at asking the hard question and persisting til an answer comes. Keep it up!

AndrewWarner 17y ago
Thanks. The feedback on HN and in private email has helped.

revorad 17y ago

The single best message from the interview: Simple things done well.

AndrewWarner 17y ago

I'll edit and post this tomorrow (Wed, March 31). He's a great interviewee. What I'm finding is that entrepreneurs who write frequently make the best guests because they know what they believe and they know how to express it.

seiji 17y ago
Maybe they just have pre-defined talking points they can regurgitate so they don't need to spend much time thinking on camera?
- generalk 17y ago
  Why's that sound so negative? I mean, if part of your business is slating yourself as "the guys that do X" then you'd probably have your talking points about X down pat.
- staunch 17y ago
  You make it sound bad, but you're describing what any expert does. Anyone who spends years studying something can give you all sorts of information off the top of their head.