I don't fully get it, and that the site links on the top/bottom don't work does not help ether. Pricing is ment for publishers? Or consuments? Both? Who gets th

I don't fully get it, and that the site links on the top/bottom don't work does not help ether. Pricing is ment for publishers? Or consuments? Both? Who gets the money how? And which money? What can i expect per paying user and will that not get less the more publishers you accept (If so, how do i know that i not actually lose money when more and more users would use your service other than clicking my rather lucrative ads)?