On the other hand, after the expensive consultants and off sites result in a motto, what happens next? It's told each new employee during indoctrination/onboard

On the other hand, after the expensive consultants and off sites result in a motto, what happens next? It's told each new employee during indoctrination/onboarding and then forgotten. Quick, what's your employer's motto? How about your last employer? Effective mottoes and vision statements may be the result superior management, but they don't make management superior.