At work we have a fairly long imperative, which is very nice but difficult to keep in mind at all times. We also have a four-word internal "motto" of sorts whi

At work we have a fairly long imperative, which is very nice but difficult to keep in mind at all times. We also have a four-word internal "motto" of sorts which entirely encapsulates what we're aiming to do and is easily remembered at 3am when you need to make a critical choice. It's honest, and I think that's why it gets quoted so much.