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A great template is the Heilmeier questions[1]. I will read and respond to any cold pitch that answers them. [1] http://www.design.caltech.edu/erik/Misc/Heilme
by drewvolpe 10y ago
A great template is the Heilmeier questions[1]. I will read and respond to any cold pitch that answers them.
[1] http://www.design.caltech.edu/erik/Misc/Heilmeier_Questions.html http://www.design.caltech.edu/erik/Misc/Heilmeier_Questions....
- lpolovets 10y agoThat's a very nice list of diligence questions!
- ikeboy 10y agoDoesn't that violate the "make it short" rule? Any answer to those has to be at least a page or so.
- danieltillett 10y agoI don't think Drew is a VC. I do agree that this list is too long for the short attention span crowd.
- drewvolpe 10y agoYou need to provide enough information to convince the investor that it's worth her time to meet. There are startups that can do this in one sentence ("I sold my last startup $2b..."), but, for most, it's simply not possible. The email should have a good subject and opening 1-2 sentences which piques her interest enough to keep reading. If you start by clearly and succinctly saying who you are, what you're doing (without any jargon or buzzwords), and why it's a fit for her firm, there's a good chance she'll continue reading a page long email.