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Snapchat can be thought of as the most popular Augmented Reality app. They are the only app I see widespread in North America that convinced users to actually
by doublerebel 10y ago
Snapchat can be thought of as the most popular Augmented Reality app. They are the only app I see widespread in North America that convinced users to actually use QR codes, if only occasionally. Filters are an example of great UI in AR: it's intuitive because it interacts with your natural world.
Snapchat is very well positioned to take location-based features beyond just filters. I think these kinds of real-world interactions are an awesome trend and a lot of the tech has yet to be built.
(It also looks like the author removed the popovers. I didn't see any popups when reading the article.)