There are always weaknesses in existing products which allow nimble startups to gain a foothold and launch a company. It's also much easier to build a product w

There are always weaknesses in existing products which allow nimble startups to gain a foothold and launch a company. It's also much easier to build a product when you don't have 10,000 users pinging you with feature requests and bug fixes. Do the existing products in your industry have great reporting engines? If not, make that the highlight of your product. The 10% of the industry that needs more reporting functionality will flock to you.