Some people have a superficial idea of what taste is. ie. It involves spending a lot of money. It should be complex. Columns are a sign of taste. So they are

Some people have a superficial idea of what taste is. ie. It involves spending a lot of money. It should be complex. Columns are a sign of taste. So they are easy to "fool", they only look at bits they can tick off. They don't have the knowledge to get the overall concept. So even through they might not subliminally love the design they get enjoyment from thinking it is great through their criteria.