For the companies pulling advertising it's less about politics and more about protecting their brand/reputation. I doubt any of them care if Beck has a job or n

For the companies pulling advertising it's less about politics and more about protecting their brand/reputation. I doubt any of them care if Beck has a job or not. They just don't want their name anywhere near Fox News because it's becoming too risky. People who love Fox News probably won't notice or care if the ads are gone. Fox News is big for a cable network but for a company like Apple doing big network ad buys Fox News is just a blip on the radar. More risk than its worth.