I hate headlines like this, that use absolute numbers to draw clicks. After all, 2.7B seems like so much! And then you realize that's a mere 4.7% decline. And

I hate headlines like this, that use absolute numbers to draw clicks. After all, 2.7B seems like so much! And then you realize that's a mere 4.7% decline. And it'll be offset by gains in broadband subscription revenues. The headline should read "Cable TV Revenue to drop a mere 4.7% over the next 10 years".