Right. It's more fair to say Americans buy really bad olive oil. But the standards for olive oil are usually somewhat subjective taste and visual standards. I

Right. It's more fair to say Americans buy really bad olive oil. But the standards for olive oil are usually somewhat subjective taste and visual standards. It's fair to say Kraft makes a lousy block of cheddar. But it'd a bit over the top for research funded by the West Country Farmhouse Cheese Board to say Kraft is "adulterated."