This is obviously a ridiculous non-article, but I think it's interesting in the meta sense. What benefit is BI getting out of publishing this? Are its editors i

This is obviously a ridiculous non-article, but I think it's interesting in the meta sense. What benefit is BI getting out of publishing this? Are its editors invested in this startup that's supposedly going to sweep a market away from G/MS/Dropbox? Or do they really just get that many clicks from readers who think they now have the inside scoop?