> "I am in a position to observe that -- lots of non-users and a few users, at our properties" This is the crux of it. You simply cannot know for certain who t

> "I am in a position to observe that -- lots of non-users and a few users, at our properties" This is the crux of it. You simply cannot know for certain who the non-users are. I guarantee you over the course of your 23 years, there were tenants who you assumed fell into the non-users group but actually didn't.