Two things I've found at the top of the list: Team & Traction. My previous go (c2012) we failed cause we couldn't keep the team engaged. Silly distraction from

Two things I've found at the top of the list: Team & Traction. My previous go (c2012) we failed cause we couldn't keep the team engaged. Silly distraction from little disagreement, not going in the same path. Ultimately led to a low quality product and then lack of customer I've thrown up a few over the last few years. Just trials to gauge Traction. When nothing pops I bail. There is an awesome book about Lean Customer Development which has loads of good ideas on the traction side. I've also found that potential investors put Traction and Team at the top of their evaluation.