Part of me feels this is less objectionable than other fraud. If customers pay a premium for olive oil, even though they don't know enough to tell the differen

Part of me feels this is less objectionable than other fraud. If customers pay a premium for olive oil, even though they don't know enough to tell the difference, I feel like the joke's on them. This is hard to justify, maybe I'm just a bad person. As a corollary, if someone told me I had been duped in some similar way (eg. my bourbon is not actually from Kentucky) I'd question/blame my own judgement. Why do I pay for something when I can't even tell there's a difference? Allergies are a separate matter, and I bet relevant labeling laws apply equally much, whatever you call the oil.