5 ms·

It's more accurate to say they've withdrawn advertisement due to pressure from Color of Change. Given Fox's ratings I'm sure they can fill the void with less p

It's more accurate to say they've withdrawn advertisement due to pressure from Color of Change. Given Fox's ratings I'm sure they can fill the void with less picky companies. The network's demos don't mesh with Apple's target market anyway.

krschultz 17y ago
I bet a lot of people in marketing disagree with that last statement.
- spamizbad 17y ago
  Are you one of those people in marketing? If so, straighten me out because I don't believe you!
  - stanley 17y ago
    Fox's demographic is known to be older, hence they are less experienced than younger computer users. This falls in line with Apple's general selling point for products and software that "just works". That may or may not be the correct answer, but there is a zero chance Apple was running those ads if they weren't backing out for them one way or another.
  - pak 17y ago
    There are conservative folks with plenty of expendable cash... it's not like Apple caters its products to liberals. In many ways Apple tries to position itself as a BMW or Mercedes Benz of the computer market; think of the target for those products.
    - Alex3917 17y ago
      Apple absolutely caters it's products toward liberals. Think different? 1984? The power of the imagination? Dancing hipsters with iPods?
      - torial 17y ago
        Just to add to a good list -- Al Gore on the board is catering toward liberals and not conservatives!
      - pak 17y ago
        The first two campaigns you mention are of a different era and no longer used. Haven't seen the third. The dancing hipsters, you'll notice, has been neutralized over the years with iPod ads focusing more on pop artist appearances, e.g Mary J. Blige (pretty mainstream). In any case it's only part of a larger range of ads; in my opinion the arrogant superiority complex of the ongoing Get a Mac campaign is directly analogous to the breathy narrator of a Lexus ad or a BMW ad proclaiming the Ultimate Driving Machine/Joy of Driving [a BMW]. The iPhone ads are 100% neutral and rather impressive in serving as simple but compelling 20-second product demos.
    - CoryMathews 17y ago
      uhh BMW and Mercedes Benz are targeted at a richer upper class. Apple markets to a "me to" younger market. They are very different IMO.
      - pak 17y ago
        You're oversimplifying on both assessments.
  - borism 17y ago
    iPad is definitely a product for the Fox viewers
- misterbwong 17y ago
  Who a company markets to and who a company sells to are sometimes two very different demographics. Toy companies market towards kids so that the kids can then turn around and market to (beg/plead/ask) their parents. Companies market to their "ideal" buyer-the one that exemplifies their image.
steve19 17y ago
It does not seem like a decision that was made with the best financial interests of shareholders at heart. Unless Fox tried to force them to buy a package, I do not see why they could just avoid advertising on Beck's show.
- danudey 17y ago
  For the same reason that Apple and Google supported Proposition 8: it's the right thing to do. The 'best financial interest of shareholders' for Apple is long-term, and they believe the good will generated by doing the right thing will make the market look more favourably upon them. I know I do. It's a lack of a short-sighted, myopic view that's gotten Apple where it is today. Putting their advertising dollars into ads on another channel (or websites, etc.) instead of Fox News isn't going to cost them a significant amount of sales in the long term, but it is going to hurt Fox in the short term (well, the boycott will). Meanwhile, Apple's not worried about their profits for the next year; they've got so much cash in the bank they don't even need their employees to show up to work for the company to outlive any of us. Their iPad ads will go elsewhere, and will earn them sales, and the shareholders won't suffer at all.
  - wolfhumble 17y ago
    "For the same reason that Apple and Google supported Proposition 8: it's the right thing to do." I think it would be more correct to say: They think it is the right thing to do. I do not share their opinion. I am a buyer too and I do not look more favourably upon them because of this. (I am not talking about Fox news here; don't receive it and have barely watched it, and can't form an opinion over that.)
    - CWuestefeld 17y ago
      This is an important point, and one that it seems is too often forgotten, believe it or not. The framework of much of our political debate seems to assume a particular political direction. For example, the terminology "progressive" indicates that we're only making progress when we engage in these policies, particularly redistributive tax policies. Another example is the common usage of the term "special interests". It seems to me this is commonly used as a synonym for "corporate interests". But more realistically, everything is a special interest. That includes the education establishment and the NEA, unions, and environmentalists. Yes, businesses are a constituency of special interests, but so are those others that support the other side of the spectrum. It can't objectively be said that one side is the common interest of the people, and the others are special; they all hold equal roles in the debate.
thomaspaine 17y ago
The people behind Color of Change (they do a lot of other projects too) are hiring python/Django developers in the bay area by the way, full time and contract. If you forward me your info I'd be happy to send it upstream. My contact info is in my profile.
dabent 17y ago
"Given Fox's ratings I'm sure they can fill the void with less picky companies." Did you know that gold is at an all-time high? Gold is the standard you can rely on in troubled times! BUY GOLD NOW! Did you know that gold is at an all-time high? Your gold can get you through troubled times! GET CASH YOUR GOLD NOW! The commercials on any conservative TV or radio show are more than enough to get me to never watch.

krschultz 17y ago

I bet a lot of people in marketing disagree with that last statement.

spamizbad 17y ago
Are you one of those people in marketing? If so, straighten me out because I don't believe you!
- stanley 17y ago
  Fox's demographic is known to be older, hence they are less experienced than younger computer users. This falls in line with Apple's general selling point for products and software that "just works". That may or may not be the correct answer, but there is a zero chance Apple was running those ads if they weren't backing out for them one way or another.
- pak 17y ago
  There are conservative folks with plenty of expendable cash... it's not like Apple caters its products to liberals. In many ways Apple tries to position itself as a BMW or Mercedes Benz of the computer market; think of the target for those products.
  - Alex3917 17y ago
    Apple absolutely caters it's products toward liberals. Think different? 1984? The power of the imagination? Dancing hipsters with iPods?
    - torial 17y ago
      Just to add to a good list -- Al Gore on the board is catering toward liberals and not conservatives!
    - pak 17y ago
      The first two campaigns you mention are of a different era and no longer used. Haven't seen the third. The dancing hipsters, you'll notice, has been neutralized over the years with iPod ads focusing more on pop artist appearances, e.g Mary J. Blige (pretty mainstream). In any case it's only part of a larger range of ads; in my opinion the arrogant superiority complex of the ongoing Get a Mac campaign is directly analogous to the breathy narrator of a Lexus ad or a BMW ad proclaiming the Ultimate Driving Machine/Joy of Driving [a BMW]. The iPhone ads are 100% neutral and rather impressive in serving as simple but compelling 20-second product demos.
  - CoryMathews 17y ago
    uhh BMW and Mercedes Benz are targeted at a richer upper class. Apple markets to a "me to" younger market. They are very different IMO.
    - pak 17y ago
      You're oversimplifying on both assessments.
- borism 17y ago
  iPad is definitely a product for the Fox viewers
misterbwong 17y ago
Who a company markets to and who a company sells to are sometimes two very different demographics. Toy companies market towards kids so that the kids can then turn around and market to (beg/plead/ask) their parents. Companies market to their "ideal" buyer-the one that exemplifies their image.

steve19 17y ago

It does not seem like a decision that was made with the best financial interests of shareholders at heart. Unless Fox tried to force them to buy a package, I do not see why they could just avoid advertising on Beck's show.

danudey 17y ago
For the same reason that Apple and Google supported Proposition 8: it's the right thing to do. The 'best financial interest of shareholders' for Apple is long-term, and they believe the good will generated by doing the right thing will make the market look more favourably upon them. I know I do. It's a lack of a short-sighted, myopic view that's gotten Apple where it is today. Putting their advertising dollars into ads on another channel (or websites, etc.) instead of Fox News isn't going to cost them a significant amount of sales in the long term, but it is going to hurt Fox in the short term (well, the boycott will). Meanwhile, Apple's not worried about their profits for the next year; they've got so much cash in the bank they don't even need their employees to show up to work for the company to outlive any of us. Their iPad ads will go elsewhere, and will earn them sales, and the shareholders won't suffer at all.
- wolfhumble 17y ago
  "For the same reason that Apple and Google supported Proposition 8: it's the right thing to do." I think it would be more correct to say: They think it is the right thing to do. I do not share their opinion. I am a buyer too and I do not look more favourably upon them because of this. (I am not talking about Fox news here; don't receive it and have barely watched it, and can't form an opinion over that.)
  - CWuestefeld 17y ago
    This is an important point, and one that it seems is too often forgotten, believe it or not. The framework of much of our political debate seems to assume a particular political direction. For example, the terminology "progressive" indicates that we're only making progress when we engage in these policies, particularly redistributive tax policies. Another example is the common usage of the term "special interests". It seems to me this is commonly used as a synonym for "corporate interests". But more realistically, everything is a special interest. That includes the education establishment and the NEA, unions, and environmentalists. Yes, businesses are a constituency of special interests, but so are those others that support the other side of the spectrum. It can't objectively be said that one side is the common interest of the people, and the others are special; they all hold equal roles in the debate.

thomaspaine 17y ago

The people behind Color of Change (they do a lot of other projects too) are hiring python/Django developers in the bay area by the way, full time and contract. If you forward me your info I'd be happy to send it upstream. My contact info is in my profile.

dabent 17y ago

"Given Fox's ratings I'm sure they can fill the void with less picky companies." Did you know that gold is at an all-time high? Gold is the standard you can rely on in troubled times! BUY GOLD NOW! Did you know that gold is at an all-time high? Your gold can get you through troubled times! GET CASH YOUR GOLD NOW! The commercials on any conservative TV or radio show are more than enough to get me to never watch.