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You would think that if this is the case, that there would be a marketing opportunity for either a retail chain, or a brand that kept strong control over distri
by ghshephard 10y ago
You would think that if this is the case, that there would be a marketing opportunity for either a retail chain, or a brand that kept strong control over distribution, to market Olive Oil that was genuine, rather than faked/adulterated crud.
Kind of sad to know when I go into the store, and see twenty-thirty different brands of all sorts of quality (and prices) of Olive Oil - that most of it is fake.
- hiou 10y agoBut if you start marketing one brand as the real one now you introduce doubt into the other higher margin olive oils. A store could end up instead increasing the purchase of lower margin oils like canola at the expense of their current possibly fake olive oils. Remember in market economies the initial advantage goes to the faker.