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I don't understand where the data for this graph came from. The 2000 Census? It claims online electronics sales of $1.3 billion. But Newegg alone sold $1.3 bil

by peyton 17y ago

I don't understand where the data for this graph came from. The 2000 Census? It claims online electronics sales of $1.3 billion. But Newegg alone sold $1.3 billion... in 2005. http://www.allbusiness.com/business-planning-structures/starting-a-business/3874326-1.html http://www.allbusiness.com/business-planning-structures/star... The numbers just aren't believable.

samir 17y ago
These numbers feel more realistic: http://www.permuto.com/blog/2010/02/27/what-are-people-really-buying-online/ http://www.permuto.com/blog/2010/02/27/what-are-people-reall... Maybe I'm interpreting the Milo graph wrong.
- ippisl 17y ago
  This also doesn't make sense. 57.9% of "food, beer and wine" are bought online? doesn't seem right. EDIT: a quick google search shows the forrester says that online sales are 6% of retail sales(2009). http://blog.taragana.com/index.php/archive/us-retail-sale-will-reach-at-250-billion-in-2014forrester/ http://blog.taragana.com/index.php/archive/us-retail-sale-wi...
- kuhfes 17y ago
  The graphs represent completely different data and it is easy to misinterpret. Neither graph represents total percentage of online sales to Brick & Mortar stores accurately. From the comments on Permuto site: "The graph above is more descriptive of how e-commerce is replacing mail order catalogs for non-store purchases." Source of data is probably: Table 1022: Electronics Shopping and Mail-Order Houses–Total and E-Commerce Sales. "Represents NAICS code 454110, which comprises establishments primarily engaged in retailing all types of merchandise using non store means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. ”
kuhfes 17y ago
The data is correct (for 2007), but misleading. It represents the % of online sales for companies that have retail stores. The categories exclude sales from nonstore retailers. So for Hobbies (includes books), the percentage of retails stores revenue that sold online was 1.9%, however online retailers accounted for 20% of total book sales (in 2007) The source of the data: http://www.census.gov/compendia/statab/2010/tables/10s1021.pdf http://www.census.gov/compendia/statab/2010/tables/10s1021.p... As of 4th Q 2009, 4.3% of retail sales are online: http://www.census.gov/retail/mrts/www/data/html/09Q4.html http://www.census.gov/retail/mrts/www/data/html/09Q4.html Forrester predicts online sales will account 6% of total US retail sales in 2009 and 2010, 7% in 2011 and 8% in 2012 and 2013. http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-total-retail-sales/article/126725/ http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-... In 2007 20% of book purchases online http://www.publishersweekly.com/article/407236-Chains_Internet_Dominate_Bookselling.php http://www.publishersweekly.com/article/407236-Chains_Intern...

by peyton 17y ago

samir 17y ago

These numbers feel more realistic: http://www.permuto.com/blog/2010/02/27/what-are-people-really-buying-online/ http://www.permuto.com/blog/2010/02/27/what-are-people-reall... Maybe I'm interpreting the Milo graph wrong.

ippisl 17y ago
This also doesn't make sense. 57.9% of "food, beer and wine" are bought online? doesn't seem right. EDIT: a quick google search shows the forrester says that online sales are 6% of retail sales(2009). http://blog.taragana.com/index.php/archive/us-retail-sale-will-reach-at-250-billion-in-2014forrester/ http://blog.taragana.com/index.php/archive/us-retail-sale-wi...
kuhfes 17y ago
The graphs represent completely different data and it is easy to misinterpret. Neither graph represents total percentage of online sales to Brick & Mortar stores accurately. From the comments on Permuto site: "The graph above is more descriptive of how e-commerce is replacing mail order catalogs for non-store purchases." Source of data is probably: Table 1022: Electronics Shopping and Mail-Order Houses–Total and E-Commerce Sales. "Represents NAICS code 454110, which comprises establishments primarily engaged in retailing all types of merchandise using non store means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. ”

kuhfes 17y ago

The data is correct (for 2007), but misleading. It represents the % of online sales for companies that have retail stores. The categories exclude sales from nonstore retailers. So for Hobbies (includes books), the percentage of retails stores revenue that sold online was 1.9%, however online retailers accounted for 20% of total book sales (in 2007) The source of the data: http://www.census.gov/compendia/statab/2010/tables/10s1021.pdf http://www.census.gov/compendia/statab/2010/tables/10s1021.p... As of 4th Q 2009, 4.3% of retail sales are online: http://www.census.gov/retail/mrts/www/data/html/09Q4.html http://www.census.gov/retail/mrts/www/data/html/09Q4.html Forrester predicts online sales will account 6% of total US retail sales in 2009 and 2010, 7% in 2011 and 8% in 2012 and 2013. http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-total-retail-sales/article/126725/ http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-... In 2007 20% of book purchases online http://www.publishersweekly.com/article/407236-Chains_Internet_Dominate_Bookselling.php http://www.publishersweekly.com/article/407236-Chains_Intern...