That's because it's "the video", so also "the iPad video". When speaking proper Steve the noun iPad isn't used with an article, but that's the only exception.

That's because it's "the video", so also "the iPad video". When speaking proper Steve the noun iPad isn't used with an article, but that's the only exception. So, "you watch a movie on iPad", but you "go to the store and buy an iPad". "iPad has over 50.000 applications", but "The iPad firmware is buggy". It's oddly consistent.