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It's still a golden age for movies, it's going to take a long time for them to fall, no matter their mistakes. The growth of the developed world and the advent
by InclinedPlane 10y ago
It's still a golden age for movies, it's going to take a long time for them to fall, no matter their mistakes. The growth of the developed world and the advent of the digital age has meant that global blockbusters make more than ever, with their non-US revenue eclipsing US revenue. So far this has generally favored easily digestible action movies, which is why they've been dominating the film industry for the last decade or so. That's not going to go away anytime soon. And as long as the RoI for such films looks like "spend $250 million, make $500 million, a billion, or more" then they're going to keep pressing that button as often as possible, because making a profit of $250 to $700 million dollars on a 1-2 year project is still "a big deal".