4 ms·

Less than 2% of purchases happens online. 98%, offline

25 points by rokhayakebe 17y ago

Anon84 17y ago
"Online sales poised to grow by a factor of 50x!!!" </MarketingSpeak>
zck 17y ago
Too bad this graph was made with no regard to the actual numbers. Compare Food & Beverage to Clothing & Accessories. Food has 0.2% ($1,022) online, while clothing has 0.9 ($2,115). So twice as much in dollars, and four times as much as a percentage. Yet it's shorter and narrower.
- Terretta 17y ago
  It's a disinfographic. And where are books? Copy says "less than 5% of retail sales" is online, and graphic shows sectors all at 2% or under. What sectors bring the split back up to 5%?
- chrisbolt 17y ago
  The percentages are of online sales vs offline sales for that category, not of the whole.
codexon 17y ago
Is this Ted Dziuba's startup? I just tried a search in my area and it only came up with 1 item. It doesn't seem very useful so far.
- krakensden 17y ago
  Yes it is
peyton 17y ago
I don't understand where the data for this graph came from. The 2000 Census? It claims online electronics sales of $1.3 billion. But Newegg alone sold $1.3 billion... in 2005. http://www.allbusiness.com/business-planning-structures/starting-a-business/3874326-1.html http://www.allbusiness.com/business-planning-structures/star... The numbers just aren't believable.
- samir 17y ago
  These numbers feel more realistic: http://www.permuto.com/blog/2010/02/27/what-are-people-really-buying-online/ http://www.permuto.com/blog/2010/02/27/what-are-people-reall... Maybe I'm interpreting the Milo graph wrong.
  - ippisl 17y ago
    This also doesn't make sense. 57.9% of "food, beer and wine" are bought online? doesn't seem right. EDIT: a quick google search shows the forrester says that online sales are 6% of retail sales(2009). http://blog.taragana.com/index.php/archive/us-retail-sale-will-reach-at-250-billion-in-2014forrester/ http://blog.taragana.com/index.php/archive/us-retail-sale-wi...
  - kuhfes 17y ago
    The graphs represent completely different data and it is easy to misinterpret. Neither graph represents total percentage of online sales to Brick & Mortar stores accurately. From the comments on Permuto site: "The graph above is more descriptive of how e-commerce is replacing mail order catalogs for non-store purchases." Source of data is probably: Table 1022: Electronics Shopping and Mail-Order Houses–Total and E-Commerce Sales. "Represents NAICS code 454110, which comprises establishments primarily engaged in retailing all types of merchandise using non store means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. ”
- kuhfes 17y ago
  The data is correct (for 2007), but misleading. It represents the % of online sales for companies that have retail stores. The categories exclude sales from nonstore retailers. So for Hobbies (includes books), the percentage of retails stores revenue that sold online was 1.9%, however online retailers accounted for 20% of total book sales (in 2007) The source of the data: http://www.census.gov/compendia/statab/2010/tables/10s1021.pdf http://www.census.gov/compendia/statab/2010/tables/10s1021.p... As of 4th Q 2009, 4.3% of retail sales are online: http://www.census.gov/retail/mrts/www/data/html/09Q4.html http://www.census.gov/retail/mrts/www/data/html/09Q4.html Forrester predicts online sales will account 6% of total US retail sales in 2009 and 2010, 7% in 2011 and 8% in 2012 and 2013. http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-total-retail-sales/article/126725/ http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-... In 2007 20% of book purchases online http://www.publishersweekly.com/article/407236-Chains_Internet_Dominate_Bookselling.php http://www.publishersweekly.com/article/407236-Chains_Intern...
hkuo 17y ago
Cars, food, clothing, electronics, misc(???), hobbies(???), and furniture. Let's see, that amounts to duh, duh, duh, duh, huh?, huh?, and duh. Hmmmmm. Let's see. Something is missing here. I can't quite pin it down. What is it? Oh right! Music, books and movies! Convenient to just have blinders on to Amazon, iTunes, NetFlix and the like. Oh, this chart must be before 1990. Aha.
shorbaji 17y ago
0.2% for food & beverages! Looks like plenty of room there for startups, e.g. OpenTable-like service but for meal takeaways and orders (as opposed to OpenTable's eating out)

25 points by rokhayakebe 17y ago

"Online sales poised to grow by a factor of 50x!!!" </MarketingSpeak>

zck 17y ago

Too bad this graph was made with no regard to the actual numbers. Compare Food & Beverage to Clothing & Accessories. Food has 0.2% ($1,022) online, while clothing has 0.9 ($2,115). So twice as much in dollars, and four times as much as a percentage. Yet it's shorter and narrower.

Terretta 17y ago
It's a disinfographic. And where are books? Copy says "less than 5% of retail sales" is online, and graphic shows sectors all at 2% or under. What sectors bring the split back up to 5%?
chrisbolt 17y ago
The percentages are of online sales vs offline sales for that category, not of the whole.

codexon 17y ago

Is this Ted Dziuba's startup? I just tried a search in my area and it only came up with 1 item. It doesn't seem very useful so far.

krakensden 17y ago
Yes it is

peyton 17y ago

I don't understand where the data for this graph came from. The 2000 Census? It claims online electronics sales of $1.3 billion. But Newegg alone sold $1.3 billion... in 2005. http://www.allbusiness.com/business-planning-structures/starting-a-business/3874326-1.html http://www.allbusiness.com/business-planning-structures/star... The numbers just aren't believable.

samir 17y ago
These numbers feel more realistic: http://www.permuto.com/blog/2010/02/27/what-are-people-really-buying-online/ http://www.permuto.com/blog/2010/02/27/what-are-people-reall... Maybe I'm interpreting the Milo graph wrong.
- ippisl 17y ago
  This also doesn't make sense. 57.9% of "food, beer and wine" are bought online? doesn't seem right. EDIT: a quick google search shows the forrester says that online sales are 6% of retail sales(2009). http://blog.taragana.com/index.php/archive/us-retail-sale-will-reach-at-250-billion-in-2014forrester/ http://blog.taragana.com/index.php/archive/us-retail-sale-wi...
- kuhfes 17y ago
  The graphs represent completely different data and it is easy to misinterpret. Neither graph represents total percentage of online sales to Brick & Mortar stores accurately. From the comments on Permuto site: "The graph above is more descriptive of how e-commerce is replacing mail order catalogs for non-store purchases." Source of data is probably: Table 1022: Electronics Shopping and Mail-Order Houses–Total and E-Commerce Sales. "Represents NAICS code 454110, which comprises establishments primarily engaged in retailing all types of merchandise using non store means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. ”
kuhfes 17y ago
The data is correct (for 2007), but misleading. It represents the % of online sales for companies that have retail stores. The categories exclude sales from nonstore retailers. So for Hobbies (includes books), the percentage of retails stores revenue that sold online was 1.9%, however online retailers accounted for 20% of total book sales (in 2007) The source of the data: http://www.census.gov/compendia/statab/2010/tables/10s1021.pdf http://www.census.gov/compendia/statab/2010/tables/10s1021.p... As of 4th Q 2009, 4.3% of retail sales are online: http://www.census.gov/retail/mrts/www/data/html/09Q4.html http://www.census.gov/retail/mrts/www/data/html/09Q4.html Forrester predicts online sales will account 6% of total US retail sales in 2009 and 2010, 7% in 2011 and 8% in 2012 and 2013. http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-total-retail-sales/article/126725/ http://www.dmnews.com/e-commerce-is-flat-as-a-percentage-of-... In 2007 20% of book purchases online http://www.publishersweekly.com/article/407236-Chains_Internet_Dominate_Bookselling.php http://www.publishersweekly.com/article/407236-Chains_Intern...

hkuo 17y ago

Cars, food, clothing, electronics, misc(???), hobbies(???), and furniture. Let's see, that amounts to duh, duh, duh, duh, huh?, huh?, and duh. Hmmmmm. Let's see. Something is missing here. I can't quite pin it down. What is it? Oh right! Music, books and movies! Convenient to just have blinders on to Amazon, iTunes, NetFlix and the like. Oh, this chart must be before 1990. Aha.

shorbaji 17y ago

0.2% for food & beverages! Looks like plenty of room there for startups, e.g. OpenTable-like service but for meal takeaways and orders (as opposed to OpenTable's eating out)