And DeBeers is suing IIa Technologies, which is arguably the current largest (by revenue) maker of synthetic gem diamonds. I think the dinosaur's brain has fina

And DeBeers is suing IIa Technologies, which is arguably the current largest (by revenue) maker of synthetic gem diamonds. I think the dinosaur's brain has finally perceived the mammals chewing on its tail. DeBeers won't prevail. The diamond market is about to change completely. The biggest challenges companies like Diamond Foundry and IIa Technologies face is building up their own sales channels. DeBeers is still fairly successful in excluding newcomers from the bourses, or diamond exchanges. But channel building is simply a matter of time and $. Chemical vapor deposition is cheap, and there are many participants. There's Diamond Foundry, IIa Technologies, Scio Diamond Technology, Pure Grown Diamonds, and a ton of small startups in the PRC. If you want a diamond doorknob, you'll probably be able to buy one for $1K in ten years. Five years if you're good friends with somebody in Shenzhen.