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That would actually be amazing, imagine the PR power Apple could put behind "perfectly manufactured, conflict-free diamond screens", "better and more flawless t
by SkyMarshal 10y ago
That would actually be amazing, imagine the PR power Apple could put behind "perfectly manufactured, conflict-free diamond screens", "better and more flawless than any natural diamond, only the absolute best for our customers".
They could even create the equivalent of a "perfect pixel" guarantee - "perfect lattice" guarantee, the diamond screen is flawless down to the atom or your money back.
That could flip the script on DeBeers in a big way.
- toufka 10y agoWell, Apple tried for the iPhone, and I do believe the watch actually does have a synthetic sapphire screen.. Apple purchased a major stake in a sapphire-making business [1]. But it seems that it still was a bit on the tricky side compared with the recent upgrades in glass technology. [1] https://www.technologyreview.com/s/532636/why-apple-failed-to-make-sapphire-iphones/ https://www.technologyreview.com/s/532636/why-apple-failed-t...
- kevin_thibedeau 10y agoBeing Apple they really should be marketing it as transparent aluminum. Just saying.