Well, basics is certainly right here. It's the very lowest level stuff relating to title tags, content and meta descriptions. It's still useful to know (the am

Well, basics is certainly right here. It's the very lowest level stuff relating to title tags, content and meta descriptions. It's still useful to know (the amount of people who have a useless title or don't set the meta description for the search listings is ridiculous), but I'd say the off site SEO factors matter a ton more than these on site ones. Because at the end of the day, SEO (like any other marketing) is all about who you know rather than what you know. Not literally in the sense that knowing someone at Google will give you better results, but in the sense that knowing the right influencers to boost your content's 'signal' is more important than how well written or 'good' it is.