> I suppose the end game is when ad block scrapes your friends list and determines whether a post was actually from a friend or not, assuming Facebook never goe

> I suppose the end game is when ad block scrapes your friends list and determines whether a post was actually from a friend or not, assuming Facebook never goes beyond the pale and impersonates a friend, posting ads under their name. > At that point, the only advertising available is submarine sponsored stuff: paying popular people to post about your product. Which violates FTC regulations and will get Facebook slapped down. Ads are required by law to be clearly identifiable as ads.