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Eventually, Facebook will make the ad content markup indistinguishable from feed posts from friends. It's currently really easy to block most ads: usually, they

Eventually, Facebook will make the ad content markup indistinguishable from feed posts from friends. It's currently really easy to block most ads: usually, they are literally from different servers, or when they are in divs with IDs prefixed with "advertisement". I suppose the end game is when ad block scrapes your friends list and determines whether a post was actually from a friend or not, assuming Facebook never goes beyond the pale and impersonates a friend, posting ads under their name. At that point, the only advertising available is submarine sponsored stuff: paying popular people to post about your product.

amyjess 10y ago
> I suppose the end game is when ad block scrapes your friends list and determines whether a post was actually from a friend or not, assuming Facebook never goes beyond the pale and impersonates a friend, posting ads under their name. > At that point, the only advertising available is submarine sponsored stuff: paying popular people to post about your product. Which violates FTC regulations and will get Facebook slapped down. Ads are required by law to be clearly identifiable as ads.